Our Story

In 2014, Jeff and Grace Simms established Bike Monkey to share their passion for cycling with their community. They wanted to build a place where individuals could find the right equipment and the right support to come together as a cycling community. Not just another bike store, Jeff and Grace wanted to provide a place where the cycling community to grow. They started the Bike Monkey Cycling Club to pursue that mission.

Jeff and Grace’s passion is evident in every inch of the store and throughout the community. Whether you need a new bike, a new part or just want to stop in and take a look, come check them out.

Jeff Simms

Jeff has been involved in cycling since he discovered the sport as a young teen in Victoria Park. He has competed in Colorado’s famous Leadville 100 mountain bike race and won Bike Nova Scotia’s mountain bike series.

Jeff is also a certified cycling coach, leading the next generation of riders. He has also coached minor hockey in Truro. Currently, Jeff plays with the Carstar Collision in the West Colchester Commercial hockey league.

Grace Simms

Even if you’ve not had the pleasure of meeting Grace directly, you’ve seen her impact on the shop and the community.

Grace is an artist and teacher with the Cobequid Educational Centre and the founder of the highly successful Art Start program in Truro. In her spare-time (which we still can’t figure out how she has) she is a co-organizer of Truro’s Art Battle. Her artistic influence can be seen throughout the shop and her attention to detail is a quality shared with the staff.  

Grace and Jeff are both coaches and leaders with the Bike Monkey cycling club, leading the next generation of riders.

As parents of two young children, they understand how difficult it can be to find the time and energy to get active but they believe that cycling can be enjoyed by the entire family.

Both theirs and yours.